This is a strip advert taken from womans magazine OK! The advert was on a right hand page which advertisers normally see as the best place to advertise as it’s the first page the reader sees when they turn a page.

The advert is made of bright colours, green and yellow and the clash of the two really make the advert stand out. Hotstars historically like to use testimonials in their advert to attract new members and this is no different, another thing that isn’t any different as that they have used a young beautiful girl, this is very clever marketing as it will make it’s readers feel that the same thing can happen to them. At the bottom of the advert we have a cut out voucher, this is a fantastic way of catching the eye of the reader and it’s reasons like this why they have so many members, new and existing. They have a great £10 free play offer and explain that it only takes 3 easy steps for them to sign up. The advert also has the web address in in 4 times, this is great as you need the address to be able to play.